Initio Parfums Prives perfumes and colognes

Initio Parfums Privés, founded in 2015 by the Sprecher Berrier Group under the guidance of Julien Sprecher and Axel Berrier, has rapidly carved a distinctive niche within the luxury fragrance industry. Rooted in French perfumery traditions and enhanced by its founders' extensive experience in the Middle Eastern and Near Eastern markets, Initio uniquely emphasizes the emotional and transformative power of scents, aiming to influence mood, behavior, and self-perception through sophisticated olfactory experiences.